PEAR Committee


The overall purpose of the Public Education Awareness Raising (PEAR) Advisory Committee is to guide the goals of the PEAR Vision and Mission.


Raise the profile of family violence as a community issue that affects us all. We will do this through coordinated public education and awareness-raising campaigns. We will educate service providers and the public about this issue in hopes of ending family violence.


PEAR will support the creation of a collaborative, coordinated, diverse, community response to family violence education and awareness-raising, strengthening our community’s capacity to take action against family violence.


Build the service provider and the public’s capacities for responding to and preventing family violence.

  1. Develop and deliver opportunities for program development that better serve the needs of the public. What are the training needs, who can provide the training, and how can PEAR connect people who need training with experts.
  2. Coordinate and support populations and messaging for a coordinated public awareness strategy.  What messages need to be shared, who needs to hear it, who can help distribute, and how can PEAR coordinate awareness campaigns.


Develop and promote public education and awareness-raising training, trainers and public awareness campaigns for greater community awareness of the importance of family violence prevention and services for those impacted by family violence.


Coordinate and organize family violence training to outside agencies and stakeholders and deliver educational opportunities for Edmonton and area stakeholders.

Awareness Raising

Assist with the development, distribution, and maintenance of all print and electronic collateral including but not limited to: brochures, annual reports, the CIAFV interactive service map, and e-newsletters. Lead, coordinate and participate in public awareness initiatives.

If this committee sounds like something you would like to be a part of please contact

Community Advocates Project Team


  • Is a partnership between CIAFV and the City of Edmonton which began in 2008
  • Participants meet one evening a month at a central City of Edmonton site, and free childcare can be arranged
  • All participants have been impacted by violence at some point in their lives
  • There are 8 women who attend regularly
  • The chair of the meeting is a City of Edmonton staff member


  • Public Speaking training with Wendy Doughty of Emerging Directions. The training also included the development of their own story. 
  • Advocates also participated in the Community Actions Against Family Violence Group (Phase III)  facilitated by the City of Edmonton.  The Community Advocates brought their expertise in the area of lived experience in supporting those participating in the group and also supporting those community members learning about family violence.
  • Completion of video filming, “Freedom to Be Who We Are… A Future without Family Violence”. The video is used as part of training professionals on understanding family violence.  Contact CIAFV if you would like to purchase a copy. 
  • Created images in relation to positive change and developed posters from those images that were displayed at the Diverse Voices Conference and Women’s and Children’s Health Research Institute Day.

The Moving Forward Book

Community Advocates produced and wrote a book with their own stories and pictures.  The goal of the book is to provide hope for those who have experienced family violence  – to know that they can rebuild positive change and have strength in the face of adversity.  Learn more about the book here!

Goals of the Project Team

  • To raise awareness of the effects of family violence
  • To consult on and participate in CIAFV activities
  • To be part of the “real voice” for family violence prevention in Edmonton and area

They welcome new members. If you are interested in learning more please contact them at