If you need help right now, please call the family violence information line at 310-1818 or click the link here​.

80% of people who experience family violence turn to friends and family for support. Edmontonians want to help, but many don't know how. We're changing that.

About one-third (37%) of Edmontonians say they could recognize the signs of family violence. and half (51%) would know what to say to support someone.

This survey was conducted from September 2 to 6, 2022, among 500 Edmontonians over the age of 18, randomly recruited from LEO, Leger’s online panel. A margin of error cannot be associated with a non-probability sample in a panel survey. For comparison purposes, a probability sample of 500 respondents would have a margin of error of ±4.38%, 19 times out of 20.

Chances are, you’re already in the support network of someone impacted by family violence. A few simple words can help end the cycle of abuse.

Learn the words that help prevent family violence.

REAL Talk is a training program that builds the skills and confidence of the public in breaking the cycle of violence.

REAL Talk is easy.

Recognize when something seems off.
Empathize with the person’s thoughts and feelings.
Ask questions to get a better sense of the situation and how best to support, and
Listen without judgement.

Support for survivors of family violence often happens around kitchen tables. These simple conversation have a big impact:

  • Better mental & physical health.
  • Better quality of life.
  • More likely to get formal help.
  • Increased safety.
  • Increased sense of worth.
  • Fewer suicide attempts.
  • Less distress, depression, anxiety and PTSD
  • Less likelihood of repeated abuse within the following year.


Let's help more people learn the words that prevent family violence.



Keep it REAL is an initiative of Community Initiatives Against Family Violence (CIAFV) which represents various Edmonton and area social agencies working together to end family violence. Keep it REAL uses materials and messaging adapted from REAL Talk, a program created by and offered through Sagesse, an Alberta-based agency focused on domestic abuse prevention. The campaign's mission is to build public confidence and capacity to support survivors of family violence.